Why Providing Bulk Internet Service is Smart Business for Park Owners

When operating a manufactured community, profitability comes down to two key drivers: resident retention and property value growth. While amenities like pools or playgrounds can help, today’s most in-demand utility is high-speed internet. For park owners, offering bulk internet service isn’t just an amenity—it’s a business strategy with measurable returns.

1. Increase Property Value and Market Competitiveness

Parks with built-in, reliable broadband command higher rents and greater market appeal. Prospective residents increasingly ask about internet quality before they ask about floorplans. Communities that can advertise “broadband internet included” gain a competitive edge against nearby parks that leave residents to negotiate with big-box carriers.

Think of it this way: bulk internet is the 21st-century equivalent of offering central air—it shifts your property from “basic” to “premium.”

2. Generate a Steady Revenue Stream

With bulk service, park owners negotiate wholesale rates directly with an internet provider. By bundling internet into lot rent or community fees, owners can mark up modestly while still providing residents better pricing than they’d get on their own.

For example, if you purchase service at $25 per door and charge $40, across 200 lots you’ve just created an additional $3,000 in predictable monthly revenue—without adding a single unit.

Sample ROI Breakdown (200-Space Community)

• Wholesale rate (ISP contract): $25 per unit/month

• Resident charge (bundled into rent): $40 per unit/month

• Gross margin per unit: $15/month

Monthly Net Revenue:
200 units × $15 = $3,000

Annual Net Revenue:
$3,000 × 12 = $36,000

3. Reduce Resident Turnover

Turnover is expensive. Every vacant lot means lost lot fees. Residents who enjoy fast, hassle-free internet are less likely to leave. When internet is embedded into the value of living in your park, it becomes a “sticky” amenity—something that keeps residents rooted long-term.

4. Control Quality and Service Delivery

National carriers often overlook or underserve MHCs. By structuring a bulk agreement, park owners gain leverage: you decide the service levels, negotiate upgrades, and ensure residents aren’t left with poor coverage. This level of control translates into fewer complaints and stronger community satisfaction.

5. Streamline Operations

Instead of residents setting up dozens of individual accounts, bulk service means one contract, one bill, one relationship. Residents appreciate the simplicity of “move in and log on,” while owners reduce administrative headaches.

6. Position for Long-Term Growth

Broadband isn’t just about entertainment. Remote work, online education, streaming, and telehealth are becoming everyday necessities. Communities without reliable internet will fall behind, while those with bulk service will attract a broader resident base and future-proof their investment.

7. This model works for resident owned communities as well

ROCs can leverage their collective buying power to negotiate park wide service that is considerably less on a member by member basis. Each member saves a great deal on retail rates for internet service by using the parkwide bulk service instead of buying alone.

Final Thought

Bulk internet is not an expense—it’s an asset. It strengthens revenue, reduces vacancy costs, enhances property value, and differentiates your park in a competitive market. For forward-looking park owners, bulk internet service is one of the smartest infrastructure decisions you can make today..